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In an effort to connect with a larger audience we wrapped our arms around an obscure holiday, National Hug Your Cat Day, to show the internet we were not just a feline-friendly brand, but truly understood their complicated relationship with their occasionally moody roommates. In a 24-hour period, our video post created 878K impressions, 254K views, 2,300 shares and enjoyed a 31% engagement rate on Facebook and Instagram. Hugs indeed.
